TheAnthroGeek
The Study of Humanity’s Geekiest Blog
Category: Creativity
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The following story is good to read in that it illustrates our value outside of our field. Ethnographic stories can help brands connect better with consumers By MG Parameswaran Does a bank really know how the consumer will use its mobile banking solution? Can traditional research tell us the truth or will it just evoke ‘intended’…
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Jason, a clever colleague of mine, found an interesting article that reminded me of Claude Lévi-Strauss’ use of bricolage [French for, “fiddle, tinker” and, by extension, “make creative and resourceful use of whatever materials are to hand (regardless of their original purpose)]. Paul Boutin describes a variety of simple solutions to complex problems that typify…
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I sort of made it on the Oprah show; Well actually that is not true. What is true is that her website mentioned my new apparent “tribal lifestyle” as they are considering it. The story, by Jeanie Lerche Davis is from her byline called Single and Loving It. New-Style Communities “Cohousing” is one answer. It’s a…
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Wow, if you ever wondered what Practicing Anthropologists do for the world, visit the Point Forward site today. I found out about this firm’s web site by following a Google add link that was on my own LinkedIn page – yes apparently the whole “targeted advertising” thing actually works from time to time. I was…
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